Categories by use
Shop by use.
Use categories describe where an object lives and what it helps with: a wall, a table, a desk, a shelf, a gift, or a quieter corner of daily life.
Two ways to browse
Use tells the shopper where it belongs. Material tells them what it is.
A straw lampshade can sit under Lighting & Shades and Straw & Rattan. A framed print can sit under Wall Decor and Paper. This gives shoppers a natural path and gives search engines a cleaner structure.